# Pepsi Kendall Jenner Jump In

> Pepsi pulled its Kendall Jenner ad after 1 day of criticism and parody.

- Owner: Pepsi / PepsiCo
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2017-04-04
- Peak date: 2017-04-05
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Controversy, Response chain, Platform jump, Press loop, Newsjacking

## Summary

Pepsi cast Kendall Jenner in a protest-themed ad. Twitter criticism became image memes, Facebook backlash and TV parody. Pepsi pulled the film after one day and halted its rollout. YouGov later reported weaker purchase consideration.

## Timeline

- 2017-04-04 — Pepsi / Creators League Studio (YouTube) — Pepsi launched its Jenner film and announced a global TV and digital rollout.
- 2017-04-04 — Jack Wagner (@GrimmKardashian) (X) — Wagner called every frame of the ad poisonous in an early organic response to the launch.
- 2017-04-04 — Eater (Press) — Eater covered the ad and embedded Twitter criticism of its protest imagery.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/pepsi-kendall-jenner-jump-in

Cite as: How It Spread (2026). “Pepsi Kendall Jenner Jump In.” Case HIS-00339. Spread Score v1.2: 47/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00339