# Persona 5: The Phantom X global launch

> Persona 5: The Phantom X reached No. 1 on US and Japanese download charts.

- Owner: SEGA; Black Wings Game Studio
- Kind: Game
- Sector: Gaming
- Seed date: 2024-04-12
- Peak proxy date: 2025-06-26
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 32 (Niche), v1.3
- Mechanics: Controversy, Pairing

## Summary

The game launched in China in 2024, then expanded to Japan and western markets in 2025. It topped US and Japanese download charts, and its rewards drew criticism.

## Timeline

- 2024-04-12 — Perfect World (App stores) — Perfect World launched the Chinese version of the game.
- 2025-06-25 — P5X operations team (App stores) — The team announced pre-downloads and the launch time.
- 2025-06-26 — SEGA (App stores) — The game launched on mobile and PC in Japan and western markets.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/persona-5-phantom-x-global-launch-2025

Cite as: How It Spread (2026). “Persona 5: The Phantom X global launch.” Case HIS-01909. Spread Score v1.3: 32/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01909