# Phlur Missing Person

> Phlur said Missing Person sold over $1 million in a day after its TikTok breakout.

- Owner: PHLUR; Chriselle Lim (owner and creative director at launch)
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2022-02-22
- Peak date: 2022-03-05
- Spread Score: 43 (Notable, provisional), v1.2
- Mechanics: Maker origin, Response chain, Scarcity drop, Press loop, Sell-out loop

## Summary

Phlur launched Missing Person on February 22, 2022. Rachel Rigler’s review led to Mikayla Nogueira’s reaction and a reported stockout in March. Press tested the scent, shoppers sought it on Reddit, and Phlur later reported over $1 million in one-day sales.

## Timeline

- 2022-02-22 — PHLUR / Chriselle Lim (Open web) — Phlur released Missing Person for immediate purchase on its website.
- 2022-02-22 — Glossy (Press) — Glossy covered Lim’s relaunch and the perfume’s link to her separation.
- 2022-03-02 — Rachel Rigler (TikTok) — Rachel Rigler posted a review of Missing Person on TikTok.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/phlur-missing-person

Cite as: How It Spread (2026). “Phlur Missing Person.” Case HIS-00345. Spread Score v1.2: 43/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00345