# Phlur Vanilla Skin body mist

> The body mist reached No. 2 in an agency’s Amazon fragrance sales ranking.

- Owner: Phlur
- Kind: Product
- Sector: Beauty & personal care
- Seed date: Oct 2023
- Peak date: 2024-07-30
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 27 (Niche, provisional), v1.2
- Mechanics: Scarcity drop, Platform jump, Press loop, Sell-out loop, Pairing

## Summary

Phlur released Vanilla Skin mist in October 2023 and sent influencers samples. TikTok recommendations and stockouts drew coverage. The brand added perfume and deodorant versions; an agency later reported a No. 2 Amazon fragrance-sales rank.

## Timeline

- Oct 2023 — Phlur (Retail) — Phlur launched Vanilla Skin hair and body mist alongside Amber Haze and Mango Mood.
- 2023-10-10 — Musings of a Muse (Press) — Musings of a Muse reported that the new mists were available at Sephora for $35.
- 2023-10-16 — Phlur (Open web) — Phlur explained how to layer its new mists over lotions, oils and perfume.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/phlur-vanilla-skin-body-mist

Cite as: How It Spread (2026). “Phlur Vanilla Skin body mist.” Case HIS-00632. Spread Score v1.2: 27/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00632