# Plogging

> Plogging, jogging while picking up litter, drew an online group from over 40 countries.

- Owner: Erik Ahlström (founder of the Plogga movement)
- Kind: Activity
- Sector: Health & fitness
- Seed date: Oct 2016
- Milestone date: 2018-02-02
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable, provisional), v1.2
- Mechanics: Press loop, Maker origin

## Summary

Plogging paired running with litter collection. Beyond the 2018 international press wave, Québec organisers linked a common Earth Day date to a local-group directory and simple walking-or-running instructions. They later reported about 800 participants across the province.

## Timeline

- Oct 2016 — Early plogging Instagram post (Instagram) — BBC Three dated the first Instagram mention of plogging to around October 2016.
- 2017-10-03 — @valle_trail (Instagram) — Instagram user @valle_trail posted about plogging, a post Euronews later reproduced.
- 2018-01-30 — BBC Three (Press) — BBC Three covered plogging as a Scandinavian lifestyle trend, the earliest tier-1 coverage found.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/plogging

Cite as: How It Spread (2026). “Plogging.” Case HIS-00964. Spread Score v1.2: 40/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00964