# Pokémon TCG Pocket

> The Pokémon Company claimed 60 million downloads within weeks of the worldwide launch.

- Owner: The Pokémon Company / Creatures Inc. / DeNA
- Kind: Game
- Sector: Gaming
- Seed date: 2024-09-26
- Observed peak date: Week of Nov 24, 2024
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 44 (Notable), v1.3
- Mechanics: Variable reward, Daily ritual, Shareable output, Platform jump, Controversy

## Summary

Pocket soft-launched in New Zealand before expanding worldwide. Players shared rare pulls and debated pack-opening tricks. Paid launch creative accompanied the release. The owner claimed 60 million downloads; AppMagic estimated substantial player spending.

## Timeline

- 2024-09-18 — The Pokémon Company (Open web) — The team posted its September community letter, announcing the New Zealand soft launch and daily free packs.
- 2024-09-26 — The Pokémon Company / Creatures / DeNA (App stores) — The game opened to the public in New Zealand; players elsewhere used workarounds to join.
- 2024-10-30 — The Pokémon Company / DeNA (App stores) — The game launched worldwide with paid acquisition creative for the US and Europe.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/pokemon-tcg-pocket

Cite as: How It Spread (2026). “Pokémon TCG Pocket.” Case HIS-01587. Spread Score v1.3: 44/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01587