# Polly

> Polly's investor reported 20 million monthly voters as its polls spread on Snapchat.

- Owner: The Beat Drop Inc.
- Kind: App & software
- Sector: Technology
- Seed date: Aug 2017
- Peak date: 2017-10-04
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Shareable output, Platform jump, Press loop, Dupe economy, Pairing

## Summary

Polly launched on the mobile web in August 2017. Teens shared poll links through Snapchat; YC reported 20 million voters in a month. Instagram added native polls that October. A planned Reddit acqui-hire later fell through.

## Timeline

- Aug 2017 — Polly (Open web) — Polly launched its mobile-web polling product in August after the Whale team pivoted during YC's summer program.
- 2017-08-16 — The Beat Drop Inc. (App stores) — Polly's native app was released, according to Common Sense Media's app record.
- 2017-09-20 — Snapchat users (Snapchat) — Users shared poll links in Snaps and Stories, letting friends vote in Snapchat's browser without logging in.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/polly

Cite as: How It Spread (2026). “Polly.” Case HIS-00406. Spread Score v1.2: 38/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00406