# Poo~Pourri “Girls Don’t Poop”

> The toilet-spray ad left Poo~Pourri with $4 million in back orders, its founder said.

- Owner: Poo~Pourri
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: 2013-09-10
- Milestone date: 2013-09-19
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 51 (Notable, provisional), v1.3
- Mechanics: Transgression, Platform jump, Press loop, Sell-out loop, Controversy

## Summary

Poo~Pourri posted the toilet-spray ad on YouTube, and viewers shared it on Facebook and Twitter. Press coverage followed. The founder reported back orders and paid promotion. The early view milestone anchors this case; no attention maximum was measured.

## Timeline

- 2013-09-10 — Poo~Pourri (YouTube) — Poo~Pourri posted Girls Don’t Poop, starring Bethany Woodruff and made with Harmon Brothers and Joel Ackerman.
- 2013-09-13 — Allure (Press) — Allure linked to the ad in its daily news roundup and called it a viral video.
- 2013-09-18 — Suzy Batiz (Press) — Batiz said Poo~Pourri was trying to sign Woodruff for an ongoing series.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/poo-pourri-girls-dont-poop

Cite as: How It Spread (2026). “Poo~Pourri “Girls Don’t Poop”.” Case HIS-01604. Spread Score v1.3: 51/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01604