# Poppi

> Poppi's founder-story TikTok preceded a $1.95B PepsiCo acquisition.

- Owner: PepsiCo; founded by Allison and Stephen Ellsworth
- Kind: Product
- Sector: Food & beverage
- Seed date: Dec 2019
- Milestone date: 2025-03-17
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 36 (Niche), v1.2
- Mechanics: Maker origin, Visible in use, Platform jump, Press loop, Controversy

## Summary

Poppi sold its rebranded soda online in December 2019. It reported higher sales after a founder-story TikTok, then ran paid creator campaigns and Super Bowl ads. PepsiCo announced a $1.95B acquisition in March 2025 and closed it in May.

## Timeline

- Dec 2018 — Allison and Stephen Ellsworth (TV) — The Ellsworths secured Rohan Oza's Shark Tank investment while selling Mother Beverage in glass bottles.
- Dec 2019 — Poppi (Open web) — Poppi made its rebranded soda available online in 12-packs in December 2019.
- 2021-01-29 — Allison Ellsworth / @drinkpoppi (TikTok) — Ellsworth posted her founder story; Poppi later reported higher sales after the video.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/poppi

Cite as: How It Spread (2026). “Poppi.” Case HIS-01398. Spread Score v1.2: 36/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01398