# We Trust Leon

> Porsche reported 3.9 million Instagram views for its reply to Leon’s driving meme.

- Owner: Porsche
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2026-02-27
- Peak date: 2026-03-02
- Spread Score: 40 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Real-world spectacle, Platform jump, Press loop, Pairing

## Summary

Fans joked that Leon would wreck his Porsche. Porsche answered with a driving-lesson film on February 27, backed by sponsored Dexerto distribution. Gaming forums and press picked it up. Porsche later reported millions of views on YouTube and Instagram.

## Timeline

- 2025-12-12 — r/ResidentEvilCapcom commenters (Reddit) — Players joked that Leon would crash his Porsche after the partnership reveal.
- 2025-12-16 — NME (Press) — NME reported fans questioning the Porsche crossover and Leon’s record of crashing cars.
- 2026-02-19 — Porsche / Capcom (Open web) — The partnership’s physical Cayenne Turbo GT show car made its public debut in Los Angeles.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/porsche-we-trust-leon

Cite as: How It Spread (2026). “We Trust Leon.” Case HIS-00891. Spread Score v1.2: 40/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00891