# Potato salad Kickstarter

> Zack Brown’s joke Kickstarter campaign drew $55,492 in pledges for potato salad.

- Owner: Zack Danger Brown
- Kind: Creator moment
- Sector: Food & beverage
- Seed date: 2014-07-03
- Peak proxy date: 2014-07-08
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 50 (Notable, provisional), v1.3
- Mechanics: Underdog, Platform jump, Press loop, Controversy, Dupe economy

## Summary

Brown launched a joke Kickstarter for potato salad. News, Reddit and public backer posts carried it beyond his friends. It closed with $55,492 pledged, led to PotatoStock in Columbus, and left a cookbook reward that took two years to complete.

## Timeline

- 2014-07-03 — Zack Danger Brown (Open web) — Brown launched a Kickstarter to make potato salad, with a funding goal of $10.
- 2014-07-03 — CNET (Press) — CNET interviewed Brown on launch day, after the campaign had passed its first stretch goals.
- 2014-07-04 — ABC 6 / FOX 28 Columbus (TV) — Local TV covered the campaign, and Brown linked the report in a Kickstarter update.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/potato-salad-kickstarter

Cite as: How It Spread (2026). “Potato salad Kickstarter.” Case HIS-01673. Spread Score v1.3: 50/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01673