# Prime Hydration

> Circana reported $324 million in US sales as queues and fan stock trackers spread.

- Owner: Prime Hydration LLC; promoted by Logan Paul and KSI
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2022-01-08
- Peak date: 2022-12-29
- Spread Score: 35 (Niche, provisional), v1.2
- Mechanics: Identity badge, Scarcity drop, Resale market, Real-world spectacle, Controversy

## Summary

KSI and Logan Paul announced Prime, then Hydration went on sale in the US. TikTok reactions, supermarket queues and a fan stock tracker spread beyond their channels. Circana reported $324 million in annual US retail sales; South Park later parodied the bottle craze.

## Timeline

- 2022-01-04 — KSI and Logan Paul (Instagram) — KSI and Logan Paul announced their drinks company on an Instagram livestream.
- 2022-01-08 — PRIME (Retail) — Prime Hydration went on sale in US stores and online, then sold out online within hours.
- 2022-06-10 — @imjustwasim (TikTok) — @imjustwasim posted a TikTok criticising the ingredients on a Prime Hydration bottle.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/prime-hydration

Cite as: How It Spread (2026). “Prime Hydration.” Case HIS-00465. Spread Score v1.2: 35/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00465