# Progresso Soup Drops

> Progresso's $2.49 soup candy sold out in under an hour, the brand said.

- Owner: Progresso / General Mills
- Kind: Product
- Sector: Food & beverage
- Seed date: 2025-01-16
- Peak date: Week of Jan 22, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 36 (Niche), v1.2
- Mechanics: Scarcity drop, Transgression, Controversy, Platform jump, Creator relay

## Summary

Progresso launched soup-flavored candy in limited online drops. The first batch sold out in under an hour, the brand said. Bluesky users joked about it, and television shows covered it. Paid influencers and creator kits were also used.

## Timeline

- 2025-01-16 — Progresso (Open web) — Progresso put chicken noodle soup-flavored hard candy on sale online at 9 a.m. ET.
- 2025-01-16 — USA Today (Press) — USA Today covered the candy two minutes after the announced sale time.
- 2025-01-16 — Soup Drops shoppers (Retail) — The first batch sold out in under an hour, Progresso later told USA Today.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/progresso-soup-drops

Cite as: How It Spread (2026). “Progresso Soup Drops.” Case HIS-00466. Spread Score v1.2: 36/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00466