# Purina: Puppyhood

> Purina’s paid BuzzFeed film topped June’s ad-sharing chart with over 2.6 million shares.

- Owner: Purina Puppy Chow
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2015-05-29
- Peak date: Jun 2015
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 24 (Niche, provisional), v1.2
- Mechanics: Press loop, Platform jump, Controversy

## Summary

Purina paid BuzzFeed to publish a film about a man and his puppy. Unruly tracked shares across Facebook, Twitter and blogs, and it led June’s ad-sharing chart. Purina seeded follow-ups through Huffington Post; the series later inspired the feature Puppy Love.

## Timeline

- 2015-05-22 — Purina / Night Agency (Open web) — Purina had launched a puppy-care website built by Night Agency before the film appeared.
- 2015-05-29 — Purina Puppy Chow / BuzzFeed (YouTube) — Purina published Puppyhood as a BuzzFeed paid post embedding the original YouTube film.
- 2015-05-29 — TheBlaze (Press) — TheBlaze covered the ad’s online spread on its release day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/purina-puppyhood

Cite as: How It Spread (2026). “Purina: Puppyhood.” Case HIS-00467. Spread Score v1.2: 24/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00467