# Quibi

> Quibi raised $1.75 billion, launched a phone-only streamer and shut down that year.

- Owner: Quibi Holdings LLC
- Kind: App & software
- Sector: Media & publishing
- Seed date: 2020-04-06
- Observed peak date: Week of Oct 27, 2020
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
- Spread Score: 31 (Niche), v1.3
- Mechanics: Maker origin, Daily ritual, Controversy, Platform jump, Press loop

## Summary

Quibi launched after a paid campaign and celebrity promotions. Its app fell down download charts while clips and jokes circulated elsewhere. It announced closure in October, stopped streaming in December and sold distribution rights to Roku.

## Timeline

- 2020-01-08 — Quibi (Open web) — Quibi presented Turnstyle at CES and outlined daily releases and a campaign using its stars.
- 2020-02-02 — Quibi / BBH (TV) — Quibi aired a bank-heist advertisement during the Super Bowl.
- 2020-04-06 — Quibi (App stores) — Quibi launched its phone-based streaming app with a free trial.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/quibi-launch

Cite as: How It Spread (2026). “Quibi.” Case HIS-01692. Spread Score v1.3: 31/100. Updated 2026-10-25. https://howitspread.com/id/HIS-01692