# Rabbit R1

> Rabbit’s launch keynote led to a company-reported 50,000 preorders.

- Owner: rabbit inc.
- Kind: Campaign
- Sector: Technology
- Seed date: 2024-01-09
- Peak date: Week of Jan 14, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable), v1.2
- Mechanics: Sell-out loop, Visible in use, Controversy, Platform jump, Pairing

## Summary

Rabbit posted its r1 keynote at CES and sold successive preorder batches. Its agency used paid X ads; tech press and reviewers carried the story. Deliveries brought criticism, software updates and a corrected report of about 5,000 concurrent users.

## Timeline

- 2024-01-09 — rabbit inc. (X) — Rabbit posted its filmed r1 keynote and opened preorders.
- 2024-01-09 — The Verge (Press) — The Verge covered the device; only Jesse Lyu’s demonstration unit was functional.
- 2024-01-10 — rabbit inc. (Open web) — Rabbit said its first batch of 10,000 preorders sold out in one day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rabbit-r1

Cite as: How It Spread (2026). “Rabbit R1.” Case HIS-00469. Spread Score v1.2: 40/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00469