# Rainbow Loom

> A bracelet-making kit exceeded $124 million in retail sales in its breakout year.

- Owner: Choon’s Design
- Kind: Product
- Sector: Toys & collectibles
- Seed date: Jul 2011
- Peak date: Week of Jul 20, 2014
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Visible in use, Maker origin, Platform jump, Press loop, Controversy

## Summary

Rainbow Loom went on sale in July 2011. Store lessons and YouTube tutorials helped children learn and trade bracelets. Retail expansion and paid ads accompanied the US breakout; UK coverage followed. NPD put 2013 retail sales above $124 million.

## Timeline

- Jul 2011 — Choon Ng and Fen Chan (Retail) — Ng and his wife began selling Rainbow Loom kits in July.
- Jul 2012 — Learning Express, Alpharetta (Retail) — Learning Express stocked the kits and taught bracelet-making classes.
- 2013-08-01 — TDmonthly (Press) — TDmonthly reported that four surveyed retailers named Rainbow Loom their best-selling toy.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rainbow-loom

Cite as: How It Spread (2026). “Rainbow Loom.” Case HIS-00521. Spread Score v1.2: 38/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00521