# Raindrop Cake

> Wong reported selling all 700 cakes at the debut as customer photos and copies spread.

- Owner: Darren Wong
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2016-04-02
- Peak date: Week of Apr 4, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 51 (Notable, provisional), v1.2
- Mechanics: Scarcity drop, Underdog, Platform jump, Press loop, Dupe economy

## Summary

Wong promoted his dessert before its Smorgasburg debut. He reported an opening-weekend sell-out, and customers posted photos and videos. Harajuku Gyoza copied the form in Australia. Wong later left advertising and developed home kits.

## Timeline

- 2016-03-20 — @raindropcake (Instagram) — The owner posted a promotional photograph before the Smorgasburg debut.
- 2016-03-31 — Grub Street, HuffPost and Eater NY (Press) — Three outlets previewed the forthcoming Smorgasburg water-cake debut.
- 2016-04-02 — Darren Wong (Retail) — Wong debuted Raindrop Cake at Brooklyn’s Smorgasburg market.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/raindrop-cake

Cite as: How It Spread (2026). “Raindrop Cake.” Case HIS-00413. Spread Score v1.2: 51/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00413