# Rang-tan

> Iceland said 50,000 Rang-tan toys sold out after its rejected Christmas advert spread.

- Owner: Greenpeace; Mother (agency); Iceland Foods (Christmas adaptation)
- Kind: Campaign
- Sector: Politics & civic
- Seed date: 2018-08-13
- Peak date: Week of Nov 9, 2018
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 51 (Notable), v1.2
- Mechanics: Controversy, Transgression, Platform jump, Press loop, Pairing

## Summary

Greenpeace released Rang-tan in August. Iceland reused it for Christmas, then publicised its failed TV clearance. Celebrity shares and coverage carried it online. Iceland reported a toy sell-out; its executives later said the campaign had not boosted food sales.

## Timeline

- 2018-08-13 — Greenpeace (YouTube) — Greenpeace released Rang-tan globally, with Emma Thompson narrating the animation.
- 2018-08-16 — Greenpeace México (Open web) — Greenpeace México published Rang-tan’s story for its Spanish-language audience.
- 2018-08-16 — Greenpeace Brasil (Open web) — Greenpeace Brasil introduced Rang-tan in Portuguese and linked its global palm-oil campaign.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rang-tan

Cite as: How It Spread (2026). “Rang-tan.” Case HIS-00471. Spread Score v1.2: 51/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00471