# Rare Beauty Soft Pinch Tinted Lip Oil

> The $20 lip oil launched with Selena Gomez, then drew TikTok reviews and sellout coverage.

- Owner: Rare Beauty / Selena Gomez
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2023-03-29
- Peak date: 2023-03-30
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Platform jump, Press loop, Visible in use, Dupe economy, Sell-out loop

## Summary

Gomez announced the lip oil before Sephora app access. The event producer describes sampling rooms, personalized campaign imagery and gifts intended to encourage posts. ZULA later published meal-stage wear tests after its writer described TikTok-led discovery.

## Timeline

- 2023-03-27 — Selena Gomez (Instagram) — Gomez announced the lip oil and dated Sephora app early access to March 29.
- 2023-03-27 — WWD (Press) — WWD reported that customer requests had put lip oil on Rare Beauty's launch roadmap.
- 2023-03-27 — Selena Gomez / ELLE (Press) — Gomez told ELLE that the team spent two years developing the formula and shade range.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rare-beauty-soft-pinch-tinted-lip-oil

Cite as: How It Spread (2026). “Rare Beauty Soft Pinch Tinted Lip Oil.” Case HIS-00633. Spread Score v1.2: 44/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00633