# Razor scooter craze

> Razor's PR team reported 5 million scooter sales during the US craze.

- Owner: Razor USA (US distributor); JD Corporation (manufacturer)
- Kind: Product
- Sector: Toys & collectibles
- Seed date: Jul 1999
- Milestone date: By end of 2000
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 33 (Niche, provisional), v1.3
- Mechanics: Visible in use, Identity badge, Sell-out loop, Dupe economy, Controversy

## Summary

Sharper Image sold the folding Razor in 1999. Retailers sold out; TV advertising and arranged celebrity placements followed. Razor’s PR team reported 5 million sales in 2000. Sharper Image later reported a collapse in Razor revenue.

## Timeline

- Jul 1999 — The Sharper Image (Retail) — Sharper Image introduced the folding aluminum Razor scooter in July.
- 2000-05-15 — New York shoppers (Retail) — Observer reported sell-outs at all three Manhattan Sharper Image stores.
- Jun 2000 — Razor USA (Retail) — Razor USA formed as a North American scooter sales and marketing company.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/razor-scooter

Cite as: How It Spread (2026). “Razor scooter craze.” Case HIS-01647. Spread Score v1.3: 33/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01647