# Red Bull Stratos

> YouTube reported more than 8 million concurrent livestreams of the jump.

- Owner: Red Bull
- Kind: Moment
- Sector: Sports
- Seed date: 2012-10-14
- Observed peak date: 2012-10-14
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Platform jump

## Summary

Red Bull staged and streamed Baumgartner’s ascent and free fall. YouTube reported a concurrent audience record on the day. The owner later revisited the mission through a retrospective interview.

## Timeline

- 2012-03-15 — Felix Baumgartner (Open web) — Baumgartner completed a high-altitude test jump before the final attempt.
- 2012-10-05 — YouTube (Open web) — Directed viewers to Red Bull’s channel and email updates for weather-dependent launch timing and live flight data.
- 2012-10-09 — WIRED (Open web) — WIRED published a guide to watching the planned supersonic jump.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/red-bull-stratos

Cite as: How It Spread (2026). “Red Bull Stratos.” Case HIS-01055. Spread Score v1.2: 44/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01055