# Red Lobster Endless Shrimp

> Red Lobster’s $20 endless shrimp offer drew diners and later bankruptcy headlines.

- Owner: Red Lobster
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: 2023-06-26
- Observed peak date: Week of May 14, 2024
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
- Spread Score: 33 (Niche), v1.3
- Mechanics: Platform jump, Controversy, Press loop

## Summary

Red Lobster made its $20 shrimp offer an everyday item in 2023. Diners posted videos; the chain later filed for bankruptcy, and coverage revisited the offer’s cost.

## Timeline

- 2023-05-08 — Red Lobster (TV) — iSpot published a Red Lobster TV ad for a $20 Endless Shrimp offer.
- 2023-06-26 — Red Lobster (Retail) — Red Lobster made Ultimate Endless Shrimp an everyday menu item for $20.
- 2023-06-26 — The Spokesman-Review (Press) — The Spokesman-Review reported the everyday offer.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/red-lobster-endless-shrimp

Cite as: How It Spread (2026). “Red Lobster Endless Shrimp.” Case HIS-01768. Spread Score v1.3: 33/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01768