# Reface

> The face-swap app reported 70 million downloads as celebrity clips spread.

- Owner: NeoCortext
- Kind: App & software
- Sector: Technology
- Seed date: Dec 2019
- Peak date: Aug 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Shareable output, Low-effort copy, Platform jump, Press loop, Controversy

## Summary

Doublicat appeared in December 2019 and added video swaps in June 2020. Users shared clips through chats and social feeds. Reface also used paid acquisition and promotional partnerships. It announced a16z-led seed funding in December.

## Timeline

- Dec 2019 — NeoCortext (App stores) — NeoCortext released Doublicat, the GIF face-swap app later renamed Reface.
- 2020-01-13 — The Next Web (Press) — The Next Web covered Doublicat and linked its Android and iOS downloads.
- Jun 2020 — Reface (App stores) — Reface added high-resolution video swaps to its GIF app.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/reface

Cite as: How It Spread (2026). “Reface.” Case HIS-00476. Spread Score v1.2: 45/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00476