# Reformation You’ve Got the Power with Monica Lewinsky

> Reformation's voting campaign with Monica Lewinsky drew over 150 press stories, it said.

- Owner: Reformation
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2024-02-26
- Peak date: 2024-02-26
- Spread Score: 25 (Niche, provisional), v1.2
- Mechanics: Press loop, Platform jump

## Summary

Reformation teased the campaign on Instagram on Feb. 23, 2024 and revealed it on Feb. 26, with Monica Lewinsky in workwear urging people to vote. ABC News, Us Weekly and ELLE covered it that day, and TikTok and Reddit reactions followed. Glossy gave it an award in November.

## Timeline

- 2024-02-23 — Reformation (Instagram) — Reformation teased an image from a forthcoming workwear collection on Instagram.
- 2024-02-26 — Reformation (Open web) — Reformation announced a workwear campaign with Monica Lewinsky that encouraged shoppers to vote.
- 2024-02-26 — ABC News, Us Weekly, ELLE (Press) — ABC News, Us Weekly and ELLE covered the campaign on launch day; ELLE ran an interview with Lewinsky.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/reformation-youve-got-the-power

Cite as: How It Spread (2026). “Reformation You’ve Got the Power with Monica Lewinsky.” Case HIS-00834. Spread Score v1.2: 25/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00834