# Caverna do Dragão: O Retorno

> Renault’s cartoon revival accompanied reported sales of about 13,000 Kwid Outsiders.

- Owner: Renault do Brasil; DPZ&T (agency)
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2019-05-23
- Peak date: 2019-05-24
- Spread Score: 38 (Niche), v1.2
- Mechanics: Mystery & lore, Controversy, Platform jump, Press loop, Revival

## Summary

Leaked set images prompted cartoon fans to speculate about a film. Renault revealed the Kwid Outsider campaign, then aired its finale on May 23. Fans asked for a series, international gaming press covered it, and Exame later reported above-target sales mix.

## Timeline

- 2019-05-06 — dragonhunter1367 (Open web) — An Imgur user posted images and video from the live-action set, according to UOL the following day.
- 2019-05-12 — UOL Entretenimento (Press) — UOL reported that the leaked production was not a feature film.
- 2019-05-14 — Renault / DPZ&T / Omelete (Open web) — Renault and DPZ&T revealed through campaign partner Omelete that the footage advertised the Kwid Outsider.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/renault-caverna-do-dragao

Cite as: How It Spread (2026). “Caverna do Dragão: O Retorno.” Case HIS-00416. Spread Score v1.2: 38/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00416