# The Originals Fake Collection

> Renault Argentina let fans make their own Colapinto merch; it claimed 1.4M+ X impressions.

- Owner: Renault Argentina
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2025-08-18
- Peak date: 2025-08-18
- Spread Score: 29 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Dupe economy

## Summary

Renault supplied Colapinto graphics for fans to make their own merchandise. In the r/formula1 discussion, a participant added iron-on transfer instructions and another described a vinyl pullover. Peer instructions extended the brand’s invitation into practical making.

## Timeline

- 2025-08-18 — Renault Argentina (Open web) — Renault Argentina launched a site where fans could download official graphics to make their own Colapinto merch.
- 2025-08-18 — Cadena Heat, Todo Fierro (Press) — Cadena Heat and Todo Fierro covered the launch; Todo Fierro quoted Colapinto praising how Renault grew the idea.
- 2025-08-18 — Renault Argentina (Retail) — Launch coverage also announced a limited edition of The Originals Fake Collection merch.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/renault-originals-fake-collection

Cite as: How It Spread (2026). “The Originals Fake Collection.” Case HIS-00835. Spread Score v1.2: 29/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00835