# Renault Scenic’s Tesla-Detecting Billboard

> Renault UK’s billboard video showed 16,287 YouTube views on its live counter.

- Owner: Renault UK
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: Aug 2024
- Peak date: 2024-08-13
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 22 (Niche, provisional), v1.2
- Mechanics: Real-world spectacle, Controversy, Platform jump, Press loop, Pairing

## Summary

Renault and Publicis London used a reactive billboard to tease Tesla drivers near London chargers. Automotive outlets covered the stunt, challenged its price-and-range comparison and carried it to Reddit. Renault UK also released a campaign video.

## Timeline

- Aug 2024 — Renault UK / Publicis London (Open web) — Renault placed a billboard near London chargers that changed its message when a Tesla approached.
- 2024-08-06 — Autointernationaal.nl (Press) — Autointernationaal reported the billboard and described the campaign as viral on social media.
- 2024-08-12 — Carscoops (Press) — Carscoops reported the Tesla-specific messages and Renault’s planned TikTok and Meta distribution.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/renault-scenic-tesla-billboard

Cite as: How It Spread (2026). “Renault Scenic’s Tesla-Detecting Billboard.” Case HIS-00892. Spread Score v1.2: 22/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00892