# Renault Twingo's Shakira Response

> Renault reported 1.3M impressions for its reply to Shakira’s Twingo lyric.

- Owner: Renault España; Proximity Madrid (agency)
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2023-01-12
- Peak date: Week of Jan 18, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 34 (Niche), v1.2
- Mechanics: Newsjacking, Response chain, Pairing, Press loop, Visible in use

## Summary

Renault España answered Shakira’s Twingo comparison with a red-car image and wordplay. Users replied and newspapers explained the joke. Renault later lent Piqué a Twingo; a dealer’s billboard was a separate execution.

## Timeline

- 2023-01-11 — Shakira / Bizarrap (YouTube) — Shakira and Bizarrap released the song that compared a Ferrari with a Twingo.
- 2023-01-12 — @renault_esp / Proximity Madrid (X) — Renault España posted a red Twingo numbered 22 with the invitation to turn up the volume.
- 2023-01-12 — @more93_ / @serranojexus (X) — Users replied with a photo of an older Twingo and a claim that the car was worth more than Piqué.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/renault-twingo-shakira-response

Cite as: How It Spread (2026). “Renault Twingo's Shakira Response.” Case HIS-00634. Spread Score v1.2: 34/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00634