# Revlon’s “Thanks girl” lip-liner reply

> Revlon’s lip-liner reply reached 12.6 million TikTok views on its live counter.

- Owner: Revlon
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2023-08-15
- Peak date: Week of Aug 16, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 43 (Notable, provisional), v1.2
- Mechanics: Transgression, Unhinged voice, Platform jump, Press loop, Newsjacking

## Summary

Heather Rae El Moussa joked about a Revlon liner in her husband’s van. Revlon answered with a stitch that continued the joke. Reddit and press discussed the reply, while viewers expressed purchase intent. Its live TikTok counter reached 12.6 million views.

## Timeline

- 2023-08-14 — Heather Rae El Moussa (TikTok) — Heather Rae El Moussa joked about finding a Revlon lip liner in her husband’s van.
- 2023-08-15 — @revlon (TikTok) — Continued the tossed-liner joke; the caption named ColorStay and invited comments asking for a ski-pants storytime.
- Week of Aug 16, 2023 — Business Insider / Us Weekly (Press) — Business Insider and Us Weekly covered the reply during the first week of press attention.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/revlon-thanks-girl-lip-liner-reply

Cite as: How It Spread (2026). “Revlon’s “Thanks girl” lip-liner reply.” Case HIS-00635. Spread Score v1.2: 43/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00635