# Revolut Luís Figo: Hazlo por tu dinero

> Figo’s bank-switch campaign drew 135 comments on one LinkedIn reaction.

- Owner: Revolut
- Kind: Campaign
- Sector: Finance
- Seed date: May 2026
- Peak date: 2026-09-17
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Controversy, Platform jump, Creator relay, Pairing, Newsjacking

## Summary

Revolut cast Figo in ads comparing bank switches with his move from Barça to Madrid. LinkedIn and football accounts shared them. El País later linked a failed Barça sponsorship to the campaign; Revolut disputed that account.

## Timeline

- May 2026 — Revolut / Turbo (Open web) — Revolut placed Figo on a Madrid billboard urging people to switch banks for their money.
- 2026-05-05 — MarketingDirecto (Press) — MarketingDirecto covered the billboard and the campaign’s bank-switching video.
- 2026-05-05 — Ignacio Zunzunegui (Open web) — Zunzunegui announced the campaign and linked its video from his LinkedIn post.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/revolut-luis-figo-switch

Cite as: How It Spread (2026). “Revolut Luís Figo: Hazlo por tu dinero.” Case HIS-00893. Spread Score v1.2: 45/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00893