# RHB Lembaran Baharu (Forgiveness)

> RHB’s Raya film drew 45 million views on its channels, according to its award case study.

- Owner: RHB Banking Group
- Kind: Campaign
- Sector: Finance
- Seed date: 2024-03-30
- Peak date: Week of Apr 4, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Response chain, Creator relay, Platform jump, Press loop, Newsjacking

## Summary

RHB released a Raya film based on Ahmad Zaharil’s pro bono defence. Paid social ads ran alongside X reactions, Reddit discussion and YouTube reaction videos. An award case study later claimed 45 million views on RHB’s channels and USD750,000 in earned PR value.

## Timeline

- 2024-03-30 — RHB Group (YouTube) — RHB released its Raya film about a lawyer who defended a mother accused of stealing a pencil case.
- 2024-03-31 — @boosulyn (X) — Boo Su-Lyn quoted the official film post and wrote that it made her cry.
- 2024-04-01 — r/malaysia users (Reddit) — An r/malaysia thread discussed the film, including discovering it on TikTok and watching it as a YouTube ad.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rhb-lembaran-baharu-forgiveness

Cite as: How It Spread (2026). “RHB Lembaran Baharu (Forgiveness).” Case HIS-00636. Spread Score v1.2: 32/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00636