# Rhode x Krispy Kreme Strawberry Glaze

> Rhode’s $16 doughnut-inspired lip treatment sold out within hours.

- Owner: Rhode / Hailey Bieber
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2023-08-28
- Peak date: 2023-08-29
- Spread Score: 44 (Notable, provisional), v1.2
- Mechanics: Scarcity drop, Sell-out loop, Newsjacking, Mystery & lore, Platform jump

## Summary

Rhode announced the flavor, gifted influencers and launched it with a Times Square event. The lip treatment sold out within hours. Independent outfit memes and forum debate followed, and Rhode restocked the product in September.

## Timeline

- 2023-08-21 — Rhode (Press) — Rhode announced a Strawberry Glaze lip treatment inspired by Krispy Kreme doughnuts.
- Week of Aug 21, 2023 — Kim Kardashian and gifted influencers (Instagram) — Gift recipients including Kim Kardashian posted the new flavor in strawberry-shaped boxes.
- 2023-08-23 — Hailey Bieber (Press) — Bieber told Allure that childhood strawberry doughnuts inspired the new flavor.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rhode-krispy-kreme-strawberry-glaze

Cite as: How It Spread (2026). “Rhode x Krispy Kreme Strawberry Glaze.” Case HIS-00894. Spread Score v1.2: 44/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00894