# Rhode Lip Case

> The phone case sold out at launch and drew a brand-reported 200,000-person waitlist.

- Owner: Rhode
- Kind: Campaign
- Sector: Beauty & personal care
- Seed date: 2024-02-04
- Peak date: 2024-02-14
- Spread Score: 48 (Notable, provisional), v1.2
- Mechanics: Visible in use, Response chain, Dupe economy, Sell-out loop, Press loop

## Summary

Bieber’s February mirror selfie introduced the Lip Case campaign. Gifted unboxings, creator commentary and brand parodies followed. Searches peaked before the case went on sale, then the launch sold out and Rhode reported a 200,000-person waitlist.

## Timeline

- 2024-02-04 — Hailey Bieber (Instagram) — Bieber showed a Rhode phone case holding a lip treatment in her Instagram photo carousel.
- 2024-02-04 — Hailey Bieber (TikTok) — Bieber also posted the Lip Case mirror selfie as a TikTok video.
- 2024-02-05 — Teen Vogue (Press) — Teen Vogue covered the phone case shown in Bieber’s mirror selfie.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rhode-lip-case

Cite as: How It Spread (2026). “Rhode Lip Case.” Case HIS-00480. Spread Score v1.2: 48/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00480