# Rhode Peptide Lip Shape

> Rhode launched a $24 lip shaper with Tate McRae, then faced debate over its wear.

- Owner: Rhode
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2025-01-30
- Peak date: 2025-01-30
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Mystery & lore, Maker origin, Visible in use, Controversy, Dupe economy

## Summary

Bieber teased Lip Shape before its online release. A Tate McRae campaign and editorial demonstrations preceded creator reviews and criticism. Rhode then staged a Los Angeles pop-up; later coverage placed Lip Shape alongside competing lip contours.

## Timeline

- 2024-12-21 — Hailey Bieber (TikTok) — Bieber demonstrated the unreleased lip product in a video.
- 2025-01-24 — Rhode (Press) — Rhode announced Lip Shape with a workout-themed campaign featuring Tate McRae.
- 2025-01-24 — Hailey Bieber / Vogue (Open web) — Bieber demonstrated Lip Shape with Pocket Blush in a Vogue video.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rhode-peptide-lip-shape

Cite as: How It Spread (2026). “Rhode Peptide Lip Shape.” Case HIS-00809. Spread Score v1.2: 39/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00809