# Rhode Pocket Blush

> Two Pocket Blush shades sold out before Rhode’s New York pop-up opened.

- Owner: Rhode
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2024-06-20
- Peak date: 2024-08-31
- Spread Score: 28 (Niche, provisional), v1.2
- Mechanics: Mystery & lore, Scarcity drop, Platform jump, Press loop, Controversy

## Summary

Rhode launched Pocket Blush after months of teasers and creator seeding. Two shades sold out before its New York pop-up. Reviews spread on TikTok and Reddit. Golloria’s criticism led to a favorable follow-up review and paid shade consulting.

## Timeline

- Mar 2024 — NewBeauty (Press) — NewBeauty spotted Bieber holding an unreleased blush stick.
- 2024-06-10 — Rhode (Instagram) — Rhode announced Pocket Blush on Instagram.
- 2024-06-10 — Bella Cacciatore / Byrdie (Open web) — Published a photographed early test with cheek-and-lip application advice and the June 20 shopping date.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rhode-pocket-blush

Cite as: How It Spread (2026). “Rhode Pocket Blush.” Case HIS-00763. Spread Score v1.2: 28/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00763