# Rice Bucket Challenge

> A rice-donation nomination chain drew over 35,000 Facebook page likes in its first week.

- Owner: Manju Latha Kalanidhi
- Kind: Activity
- Sector: Politics & civic
- Seed date: 2014-08-23
- Milestone date: 2014-08-28
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 20 (Niche, provisional), v1.2
- Mechanics: Challenge, Response chain, Newsjacking

## Summary

An Indian journalist adapted the Ice Bucket Challenge into a photographed rice donation. Participants tagged friends to repeat it, and news coverage carried the format abroad. Page likes grew quickly, while participation totals remained founder estimates.

## Timeline

- 2014-08-23 — Manju Latha Kalanidhi (Facebook) — Created the Rice Bucket Challenge page with a donation-and-nomination format.
- 2014-08-24 — NDTV (Press) — Covered the rice-donation adaptation and embedded participant posts.
- 2014-08-26 — TIME (Press) — Reported more than 35,000 page likes and explained how to nominate others.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rice-bucket-challenge

Cite as: How It Spread (2026). “Rice Bucket Challenge.” Case HIS-01104. Spread Score v1.2: 20/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01104