# ROC by Ronaldo: Cristiano Ronaldo in Disguise

> Ronaldo’s disguised street-football ad passed 20 million Facebook views at launch.

- Owner: ROC Live Life Loud / Cristiano Ronaldo
- Kind: Campaign
- Sector: Technology
- Seed date: 2015-08-03
- Peak date: Week of Aug 4, 2015
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 43 (Notable), v1.2
- Mechanics: Real-world spectacle, Celebrity amplifier, Platform jump, Press loop, Controversy

## Summary

Ronaldo posted the full ROC disguise ad on Facebook in August 2015 after short footage circulated in January. Press reported rapid viewing and later sharing-chart success. A fan forum debated the ad, and IShowSpeed recreated the stunt in 2024.

## Timeline

- Jan 2015 — Unnamed uploaders (Open web) — Short footage of Ronaldo playing street football in disguise circulated online in January.
- 2015-08-03 — Cristiano Ronaldo (Facebook) — Ronaldo posted the full disguise video and linked viewers to ROC on eBay.
- 2015-08-04 — Sports Illustrated (Press) — Sports Illustrated covered the full video and identified its headphone promotion.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/roc-by-ronaldo-disguise-stunt

Cite as: How It Spread (2026). “ROC by Ronaldo: Cristiano Ronaldo in Disguise.” Case HIS-00482. Spread Score v1.2: 43/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00482