# Rocket "Own the Dream" Super Bowl singalong

> Rocket's Super Bowl ad led a stadium singalong; Rocket claimed 374M social impressions.

- Owner: Rocket Companies
- Kind: Campaign
- Sector: Finance
- Seed date: 2025-02-09
- Peak date: 2025-02-10
- Spread Score: 49 (Notable, provisional), v1.2
- Mechanics: Real-world spectacle, Platform jump

## Summary

Rocket aired its Own the Dream ad in the second quarter of Super Bowl LIX on 9 Feb 2025 and led the stadium in Country Roads. Next day ESPN posted the crowd singing, WVU accounts reacted and West Virginia radio discussed it. The ad ranked 23rd on Ad Meter.

## Timeline

- 2025-02-09 — Rocket (TV) — Rocket launched its Own the Dream campaign in the second quarter of Super Bowl LIX.
- 2025-02-09 — Jonathan Mildenhall / National Mortgage News (Open web) — The CMO said Fox approved a live singalong two weeks before the game after initially preferring a recording.
- 2025-02-10 — ESPN (X) — ESPN posted footage of the Super Bowl crowd singing Country Roads.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rocket-own-the-dream-singalong

Cite as: How It Spread (2026). “Rocket "Own the Dream" Super Bowl singalong.” Case HIS-00970. Spread Score v1.2: 49/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00970