# ROSALÍA for Calvin Klein Fall 2025

> Calvin Klein's ROSALÍA campaign drew praise within two hours of its Instagram post.

- Owner: Calvin Klein (PVH)
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2025-09-09
- Peak date: 2025-09-09
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Press loop, Pairing

## Summary

Calvin Klein launched its Fall 2025 campaign with ROSALÍA on 9 Sept. 2025, with an exclusive Billboard video premiere. Spanish and Argentine outlets reported a social media reaction the same day, and Reddit celebrity and fashion forums discussed the snake images.

## Timeline

- 2025-09-09 — Calvin Klein (Instagram) — Calvin Klein launched its Fall 2025 campaign with ROSALÍA in her debut for the brand.
- 2025-09-09 — Billboard (Press) — Billboard premiered the campaign video exclusively as part of the launch.
- 2025-09-09 — W Magazine (Press) — W Magazine reported ROSALÍA posed with a real albino snake in images shot by Carlijn Jacobs.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rosalia-calvin-klein-fall-2025

Cite as: How It Spread (2026). “ROSALÍA for Calvin Klein Fall 2025.” Case HIS-00971. Spread Score v1.2: 39/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00971