# ROSÉ & Bruno Mars “APT.”

> A Korean drinking-game chant became a global hit with 224.5 million first-week streams.

- Owner: ROSÉ and Bruno Mars; The Black Label / Atlantic Records
- Kind: Music
- Sector: Entertainment
- Seed date: 2024-10-18
- Observed peak date: Week of Oct 24, 2024
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 72 (Viral), v1.3
- Mechanics: Sound or audio meme, Challenge, Platform jump, Press loop

## Summary

ROSÉ and Bruno Mars released a drinking-game song and video. Fans copied its dance, explained the game and made parodies as a contracted Shorts campaign ran. It led Billboard’s global charts and later IFPI’s year-end singles ranking.

## Timeline

- 2024-10-17 — ROSÉ and Bruno Mars (Instagram) — The pair announced APT. with its cover artwork and an October 18 release date.
- 2024-10-18 — ROSÉ and Bruno Mars (YouTube) — The pair released APT. and its music video, built around the Korean apartment-game chant.
- 2024-10-21 — TikTok participants (TikTok) — Korea JoongAng Daily reported over 100,000 #apt videos, including dances and drinking-game tutorials.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rose-bruno-mars-apt

Cite as: How It Spread (2026). “ROSÉ & Bruno Mars “APT.”.” Case HIS-01518. Spread Score v1.3: 72/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01518