# RRR and "Naatu Naatu"

> RRR opened to $9.5 million in North America, then found a crossover audience on Netflix.

- Owner: DVV Entertainment; S. S. Rajamouli; Lahari Music / T-Series (music)
- Kind: Film
- Sector: Entertainment
- Seed date: 2022-03-24
- Milestone date: Week of Mar 27, 2022
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 67 (Viral), v1.2
- Mechanics: Platform jump, Press loop, Real-world spectacle, Controversy

## Summary

The dance circulated before RRR opened in cinemas. Netflix's Hindi dub and a US rerelease brought new audiences, while dance videos spread. Distributors pursued awards, and Naatu Naatu won a Golden Globe and an Oscar. Peak marks the opening weekend.

## Timeline

- 2021-11-10 — Lahari Music / T-Series (YouTube) — The labels released the Naatu Naatu single ahead of the film.
- 2021-12-12 — Hindustan Times (Press) — Hindustan Times covered two French men recreating the Naatu Naatu hook step on Instagram.
- 2022-03-24 — DVV Entertainment / Sarigama Cinemas (Box office) — RRR opened publicly in North America before its March 25 India release.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/rrr-naatu-naatu

Cite as: How It Spread (2026). “RRR and "Naatu Naatu".” Case HIS-01270. Spread Score v1.2: 67/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01270