# Running Up That Hill (2022 revival)

> Stranger Things revived Kate Bush’s song and carried it to UK No. 1.

- Owner: Kate Bush
- Kind: Music
- Sector: Entertainment
- Seed date: 2022-05-27
- Observed peak date: 2022-06-06
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 63 (Viral), v1.2
- Mechanics: Revival, Sound or audio meme, Platform jump, Press loop, Controversy

## Summary

A licensed Stranger Things placement introduced Bush’s song to new listeners. Streaming and TikTok reuse rose before Warner’s radio push. It reached UK No. 1 and US No. 3, then became the UK’s song of the summer.

## Timeline

- 2022-05-27 — Netflix / Kate Bush (TV) — Netflix released Stranger Things 4 Volume I, with Bush’s song in the premiere and Max’s escape scene.
- 2022-05-29 — Deadline (Press) — Deadline reported that the song had reached No. 1 on iTunes after the Netflix premiere.
- 2022-05-30 — Spotify listeners (Audio) — Spotify streams rose 8,700% globally from May 26 to May 30.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/running-up-that-hill-2022

Cite as: How It Spread (2026). “Running Up That Hill (2022 revival).” Case HIS-01204. Spread Score v1.2: 63/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01204