# Saltburn

> Saltburn grossed $21 million worldwide as its scenes became TikTok reaction formats.

- Owner: Emerald Fennell / Amazon MGM Studios
- Kind: Film
- Sector: Entertainment
- Seed date: 2023-08-31
- Observed peak date: Week of Jan 2, 2024
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 71 (Viral), v1.2
- Mechanics: Sound or audio meme, Platform jump, Press loop, Revival

## Summary

Saltburn premiered at Telluride before its cinema run. Prime Video’s December release spread bathtub reactions and dance recreations, alongside paid creator work. Murder on the Dancefloor returned to UK No. 2; the film grossed about $21 million worldwide.

## Timeline

- 2023-08-07 — BFI (Press) — BFI announced Saltburn as the opening film of its London festival.
- 2023-08-31 — Emerald Fennell / Telluride Film Festival (Box office) — Saltburn first screened publicly at the Telluride Film Festival.
- 2023-08-31 — TheWrap (Press) — TheWrap published a Telluride review that praised the direction and criticised the twists.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/saltburn

Cite as: How It Spread (2026). “Saltburn.” Case HIS-01195. Spread Score v1.2: 71/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01195