# Samsung Galaxy S5 Ice Bucket Challenge

> A phone took the Ice Bucket Challenge and reportedly drew 4 million views in four days.

- Owner: Samsung Mobile UK / Cheil UK
- Kind: Campaign
- Sector: Technology
- Seed date: 2014-08-22
- Milestone date: Week of Aug 22, 2014
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 18 (Niche, provisional), v1.2
- Mechanics: Newsjacking, Pairing, Controversy

## Summary

Samsung turned its water-resistant handset into an Ice Bucket Challenge participant. The video nominated rival phones and circulated through Samsung’s social channels and technology coverage. The agency later reported over four million YouTube views in four days.

## Timeline

- 2014-02-25 — Samsung (Open web) — Introduced the Galaxy S5 with water-resistance among its product features.
- 2014-08-22 — Samsung Mobile UK (YouTube) — Published a phone-led Ice Bucket Challenge nominating the iPhone 5s, HTC One M8 and Lumia 930.
- Week of Aug 22, 2014 — Milestone: Cheil UK (YouTube) — The launch-week video reportedly exceeded four million YouTube views within four days.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/samsung-galaxy-s5-ice-bucket-challenge

Cite as: How It Spread (2026). “Samsung Galaxy S5 Ice Bucket Challenge.” Case HIS-01105. Spread Score v1.2: 18/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01105