# Samsung Galaxy Z Flip launch

> Samsung’s $1,380 folding phone sold out in several launch markets.

- Owner: Samsung Electronics
- Kind: Product
- Sector: Technology
- Seed date: 2020-02-14
- Milestone date: 2020-02-17
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 38 (Niche), v1.3
- Mechanics: Scarcity drop, Controversy, Pairing

## Summary

Samsung unveiled the Galaxy Z Flip before its February 14 release. Stock sold out in several markets, and a YouTube scratch test prompted coverage and a Samsung response.

## Timeline

- 2020-02-09 — Samsung (TV) — Samsung showed the foldable phone in an Oscars commercial before its Unpacked event.
- 2020-02-11 — Samsung (Open web) — Samsung unveiled the Galaxy Z Flip at its Unpacked event.
- 2020-02-11 — TechCrunch (Press) — TechCrunch published a hands-on account after trying the phone.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/samsung-galaxy-z-flip-launch-2020

Cite as: How It Spread (2026). “Samsung Galaxy Z Flip launch.” Case HIS-01797. Spread Score v1.3: 38/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01797