# Sausage Party

> The R-rated animated comedy beat forecasts with a $34.3 million domestic opening.

- Owner: Columbia Pictures / Annapurna Pictures / Point Grey Pictures
- Kind: Film
- Sector: Entertainment
- Seed date: 2016-03-14
- Peak date: Week of Aug 17, 2016
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 55 (Notable), v1.2
- Mechanics: Transgression, Underdog, Platform jump, Real-world spectacle, Pairing

## Summary

Sausage Party screened at SXSW, then audience tweets and trailer discussion spread to Reddit and national press. Sony used paid ads and planned partnerships. Its domestic opening beat forecasts, and animator complaints followed.

## Timeline

- 2013-09-24 — Sony Pictures Entertainment (Press) — Sony and Annapurna announced an R-rated animated film written by Seth Rogen and his collaborators.
- 2016-03-01 — Sony / SXSW (Press) — Sony announced a public work-in-progress screening at SXSW for March 14.
- 2016-03-14 — Seth Rogen / SXSW (Box office) — A rough cut screened publicly at SXSW’s Paramount Theatre in Austin.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/sausage-party

Cite as: How It Spread (2026). “Sausage Party.” Case HIS-00491. Spread Score v1.2: 55/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00491