# Savage Dance Challenge

> Keara Wilson’s dance generated more than 3 million TikTok videos within two weeks.

- Owner: Keara Wilson
- Kind: Activity
- Sector: Entertainment
- Seed date: 2020-03-10
- Peak proxy date: 2020-04-17
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 47 (Notable, provisional), v1.2
- Mechanics: Challenge, Sound or audio meme, Platform jump, Press loop, Controversy

## Summary

Wilson posted a dance to Savage. Megan reposted it, celebrities joined, and the label redirected its influencer campaign toward the dance. The song gained sales while Wilson’s choreography later prompted disputes over credit and copyright.

## Timeline

- 2020-03-06 — Megan Thee Stallion (TikTok) — Megan released Savage and posted an outfit-change TikTok; the label planned an influencer campaign.
- 2020-03-10 — Keara Wilson / @keke.janajah (TikTok) — Wilson posted her original Savage choreography on TikTok.
- 2020-03-15 — Megan Thee Stallion (Instagram) — Megan reposted Wilson’s dance on Instagram after it gained traction.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/savage-dance-challenge

Cite as: How It Spread (2026). “Savage Dance Challenge.” Case HIS-00972. Spread Score v1.2: 47/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00972