# Save Ralph

> HSI linked Save Ralph to 1.3 million petition signatures in Mexico.

- Owner: Humane Society International
- Kind: Film
- Sector: Politics & civic
- Seed date: 2021-04-06
- Peak date: Week of Apr 25, 2021
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 50 (Notable), v1.2
- Mechanics: Platform jump, Response chain, Press loop, Challenge, Controversy

## Summary

HSI released Save Ralph with celebrity support and paid social advertising. Unofficial subtitles, clips and reactions carried it beyond the launch. HSI linked it to petition support for Mexico’s cosmetics testing ban, which followed a multi-year campaign.

## Timeline

- 2021-03-24 — Deadline (Press) — Deadline previewed the teaser and announced an April 6 release.
- 2021-04-06 — Humane Society International (YouTube) — HSI released Spencer Susser’s stop-motion film about a rabbit used for cosmetics testing.
- 2021-04-13 — @porquetendencia (X) — @porquetendencia posted about Save Ralph; Río Negro embedded the post the next day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/save-ralph

Cite as: How It Spread (2026). “Save Ralph.” Case HIS-00492. Spread Score v1.2: 50/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00492