# Schwinn Stranger Things Mike's Bike

> Schwinn said its Stranger Things replica sold out all 500 bikes.

- Owner: Schwinn / Netflix
- Kind: Product
- Sector: Auto & mobility
- Seed date: 2018-06-04
- Peak date: Week of Jun 10, 2018
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 35 (Niche, provisional), v1.2
- Mechanics: Scarcity drop, Identity badge, Platform jump, Press loop, Sell-out loop

## Summary

Schwinn matched a phone-only purchase ritual to Stranger Things. Designers added a duct-tape-look seat, Hawkins sticker and hidden details. Newspaper and partner promotion accompanied the launch; a costume contest offered a participation route after stock sold out.

## Timeline

- 2018-05-31 — Cool Mom Picks (Open web) — Cool Mom Picks previewed the bike and told readers to subscribe for early access to the ordering number.
- 2018-06-02 — Schwinn Bikes (@RideSchwinn) (X) — Schwinn teased the bike and invited fans to subscribe to its newsletter.
- 2018-06-03 — Schwinn (Press) — Schwinn placed an advertisement for Mike’s Bike in the Chicago Tribune.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/schwinn-stranger-things-mikes-bike

Cite as: How It Spread (2026). “Schwinn Stranger Things Mike's Bike.” Case HIS-00493. Spread Score v1.2: 35/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00493